Clear strategies, suggested wording, and safer next steps
What is Willow?
Willow is a digital guidance tool designed to support parents of neurodivergent children in real-world moments.
It exists for the gap most parenting support doesn’t cover:
when something has just happened, emotions are high, and a response or decision matters now.
Instead of generic advice or delayed appointments, Willow helps parents pause, orient, and choose a safer next step in the moment.
Support is short, structured, and practical — designed to be used when thinking feels harder.
How parents use Willow
Parents typically turn to Willow when:
- a situation has escalated and they’re unsure what to say or do next
- a meltdown or shutdown has just happened and they want to respond safely
- they’re replaying an interaction and need clarity before the next one
- school communication or decisions feel urgent
- they need guidance now — not next week
Willow supports in-the-moment decision-making, not long explanations or theory.
What Willow helps with
Parents use Willow to:
- reduce escalation during emotionally charged moments
- find wording that doesn’t inflame conflict
- understand what may be driving a child’s behaviour
- plan safer next steps after difficult incidents
- think through school-related decisions before responding
Guidance is always situational and grounded in what’s happening right now.
What makes Willow different
Most parenting support happens after the moment has passed — in courses, meetings, or appointments that don’t align with real life.
Willow is designed for the moment when:
- stress is high
- time is limited
- and clarity matters
It prioritises:
- immediacy over theory
- structure over reassurance
- practical action over reflection exercises
The approach behind Willow
Willow is informed by evidence-based, neuro-affirming practice.
This includes principles drawn from Collaborative & Proactive Solutions (CPS), developed by clinical psychologist Dr Ross Greene, alongside relationship-first, trauma-informed approaches and practical experience supporting families navigating complexity at home and school.
The focus is always on understanding what’s driving behaviour, identifying pressure points, and choosing responses that reduce harm and escalation.
What Willow is — and isn’t
Willow is:
- a short-term, situational support tool
- designed to aid decision-making under pressure
- practical, structured, and responsive
Willow is not:
- a replacement for therapy or professional services
- crisis or safeguarding support
- a one-size-fits-all solution
It works best as part of a wider support ecosystem.
How Willow fits alongside other support
Many parents use Willow:
- between coaching or strategy sessions
- to think through school or EHCP decisions
- as a first step before deciding what support is needed next
Willow complements — rather than replaces — human support.
Access Willow
Willow is available via subscription, providing ongoing access to on-demand guidance whenever you need it.
Willow provides guidance and decision support only and does not replace professional, clinical, or emergency services.